Unlike most other forms of marketing, viral video makes a claim that it can almost never live up to: It will be so compelling that people will want to share it. Client : “We’re thinking we’d like to do a viral video… like “Will it Blend” except instead of blenders, we’d feature our product” Me: “Will Network Policy Enforcement Software blend?” Client: …Okay, how about the “I’m a Mac thing?
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Why do viral video marketing projects fail?
