These days web video is a lot more than shooting a clip at home and posting it on the internet. It is used for advertising, direct response, testimonials and promotions. If you are looking for a unique way to welcome customers and clients to your website, a web video creates a powerful statement.
- CTR has increased 95% when a business uses web video
- Online videos are viewed by 85% of the population
- Online product videos can improve sales by 25% or more
- Websites that use video convert their visitors into buying customers
- 85% use their smartphones, laptops and televisions to watch videos
Web video is an integral part of any website marketing campaign. Humans are visual creatures and if we can see something, we are more apt to buy it. By creating a web video about your product you will see an increase in sales.
We have all heard of viral videos. This means that a video has become extremely popular from people sharing it on social websites such as Facebook and Twitter. When we think of viral, we usually assume it is something that is heartfelt, inspiring and makes us chuckle. If you are planning a web video campaign, it is important to remember these key elements if you want to get a lot of views, and create a buzz for your product.
Web Video Production
One of the best things about a web video campaign is that the advertising is free. The only cost to your business will be the production of the video.
As well as youtube and metacafe, there are many other websites where your business can create a profile and start uploading videos. Brightcove, Revver, Yahoo and Google are just a few of the sites that can help your ad campaign. Targeting your product to the right audience is crucial when designing your campaign.
Web video is about driving traffic to your site. It is important to keep your visitors there as long as possible. Having interesting video clips will enhance your site and create more business.
From pre to post production, MindBox Productions will take your concept to completion, using the best production crews available. Because everything is done in-house, prices are extremely competitive. Whatever your budget, MindBox can create a visually dynamic video presentation that will grow your business.
Once your video or video series is complete, MindBox Productions will help you monetize your content. This will enable you to get the most out of your web video clips. The team will work with your business and show you how to socially market your company. These days it is vital that you have a presence on youtube, twitter, linkedin and yelp, to name just a few. MindBox Productions will help you use keywords and SEO content, which is vital for search engines.
In this day and age it is important to step out of the box and look at the bigger picture. Statistics show that more and more people are using the internet to gather information and buy products. MindBox Productions will drive your company into the 21st century with web video.
Video Spokesperson
People these days are on the Internet more often than they are watching television. So, most businesses these days have a website instead of paying for commercial airtime. However, the majority of those companies have yet to take their marketing to the next level.Sales commercials on TV have been wildly successful for decades because many people retain audio information better than they retain written information. Using a video spokesperson can help a company’s website increase sales conversion by giving leads (consumers) sent to the website an audio synopsis to encourage them to read further.
Also, adding a spokesperson gives the consumer a face behind the website’s concept. Many consumers still want to see a face they can trust before they will purchase a product or service. This was what made television marketing campaigns successful. A short, 30-second clip can sometimes make the difference between converting a lead to a sale and losing the customer in too much web text.
Web Video Marketing
When it comes to Austin video marketing, creating a video is just the first step. You need to know how to use that video in order to get the best results possible. There’s more Austin web video marketing than posting a video to YouTube. At MindBOX Productions, we understand the ins and outs of marketing videos online. The most well-produced video in the world isn’t going to matter if it’s not marketed correctly. With our help, you’ll enjoy the benefits of professional-quality, highly effective videos that reach out and grab the attention of your target audience. We have the tools and experience that it takes to gain exceptional online exposure for your videos. When marketed correctly, your videos will bolster your ROI and send conversion rates soaring through the roof. Why spin your tires and waste your time? We are experts in Austin web video marketing, and we are ready to help you get the most bang for your marketing buck.