Motion Graphics

Animated text, graphics, video and 3D renderings all play a part in motion graphics. Whether its a movie trailer you’ve seen on the internet or in the theater, a flash banner at the top of your favorite web site or a splashy video on a popular blog, motion graphics capture our attention and deliver a message to the user that stands out. When expertly created and distributed on multiple platforms such as television, theaters, mobile and web, motion graphics and the message they carry can increase brand and ad recognition on a level that other platforms cannot.

Using text animations is a popular effect for banners and advertisements. Getting the audience’s attention further with sliding, zigzagging, swooshing and spinning graphics further your statement of motion graphics and provide an appeal to the consumer that can’t be found in static media. Video and film productions employ blue and green screen technology which gives the motion graphics artist the ability to overlay what is being filmed on an entirely different background by deleting the blue or green behind the film’s subject. In many movies, television and advertising productions, this has become standard for creating a beautiful and energy driven piece that allows many messages and animations to happen at once, even with a live person in the foreground.

Other types of motion graphics include 2D animation (Spongebob Squarepants) or 3D animation (Pixar Movies). In 2D animation the characters or story is drawn in sequence to tell the story or timeline, whereas in 3D animation the motion graphics are produced entirely in a computer software generated scene. It is a popular idea to create a logo in three dimensions and animate it for effect at the beginning or end of an advertisement, or use a 3D character or mascot as the animated voice of the desired message.

Many of the most popular motion graphics projects include every type of the genre, including text, graphics, video, cell animation, photography and more. When directed professionally and created with your message and end user in mind, these productions can have a profound effect and convey your brand and awareness like no other platform.