Friday September 10 , 2010

Category: Video Production

Video Production Austin

Video Production Austin

MindBOX Productions is a video production company based in Austin Texas and is a client-focused High Definition Video Production Company. We focus on the development of a relationship with our clients, creating a powerful video product that stays in the minds of their viewers. So if you want to catch the attention of your audience and drive brand recognition in the most dynamic way possible, MindBOX Video Production  Services can get you there at a price you can afford.  Give Us a Call Today! 512.532.0760

 

Austin Video Production Companies

Out of all of the Austin video production companies MindBOX Productions stands out in the crowed by being so client-focused. We focus on the development of a relationship with our clients, creating a powerful video product that stays in the minds of their viewers.

At MindBOX Productions we want to help you drive your genuine message with the use of powerful and creative video delivery. As a client oriented company we are proud to provide a wide range of services for every phase of the productions process, as well as an individualized approach that creates a one-of-a-kind authentic video that separates you from your competition.

PRE-PRODUCTION SERVICES (Preparing For The Shoot)

  • Scriptwriting
  • Location Scouting
  • Shoot Coordination & Logistics
  • Talent Casting (Voice and On-Screen)
  • Legal Assistance (Release Forms, Etc.)


PRODUCTION SERVICES
(The Shoot)

  • High Definition Filming
  • Voice-Over Recordings
  • Professional Lighting
  • Corporate Video Production
  • Training Video Production
  • Video Testimonials
  • Video Interviews
  • Green Screen Production

POST-PRODUCTION SERVICES, INCLUDING (After The Shoot)

  • Video Editing
  • Titling
  • Audio Enhancing
  • Music and Sound Effects
  • Special effects
  • Color Grading
  • 2D/3D Animation
  • DVD Authoring

So if you want to catch the attention of your audience and drive brand recognition in the most dynamic way possible, MindBOX Production can get you there at a price you can afford.

 

What is a Green Screen?

What is a Green Screen?

Green Screen is a technique used in photography and film making to merge two entirely different images or frames. Green Screen technology is also popular as Chroma Key, Blue Screen, color keying and color separation overlay. This technology has got huge popularity and usage after the evaluation of digital compositions.

Implementation of Green Screen technique involves in shot making and editing parts of film making. The basic process involves making a shot or image with our subject in the foreground and a huge green or blue screen in the background. Then taking another shot with the background we want and this time without our subject.

For example, if you want to make a film having a scene where a person (our subject) will be hit by a car. As it is practically difficult to make such a shot in reality, we will shoot the person “enacting like he was hit” with green screen or blue screen on background. Then we will shoot a car going on the road. So, basic principle is to merging two videos by replacing the green screen in the back ground of first video with the second video ( car on the road ). This process is called color keying.

So after making two different videos we can merge both of them with any popular editing softwares. It can be done in almost all editing or post-production softwares like Apple’s Final Cut Pro and Adobe’s After Effects.

The advantage of this technique is the you can choose what kind of back ground image or frame you want. Some times you can shoot both the shots individually and merge together (as I explained in the above example ). And in some other cases you can merge a physically shot image or frame with a computer graphics generated image or frame. I will give you an example for the later case. If you want make a video involving a person in a bomb blast then, we can shoot the person with green screen on background and generate bomb blast with CGI and merge both of them.

Why Green or Blue? It is not a thumb rule that we cannot use any other color. But green or blue are preferred as these colors are in opposite hue to the human skin tone. Out of green and blue these days most of the film makers are going with green as the new generation digital cameras can capture green better than any other color.

 

What is Social Media Marketing?

Since the rise of internet usage several years ago, people have been using it more and more for both business and pleasure. Businesses have taken advantage of the internet to reach more customers than they have ever been able to before. In recent years, the use of social networking sites have become more and more popular, allowing companies another outlet to advertise their goods and services. Facebook, Twitter, Flickr, and Myspace, just to name a few, are visited by millions of people each day.

Because of this rise in the use of social networking sites, a form of advertising known as social media marketing is becoming very common. When people log in to these sites, as they are often doing multiple times a day, they see numerous advertisements for different products and services, and are many times given a direct link that will lead them to a website offering the products or services. This is much more effective than a billboard that is difficult to see while driving, or a newspaper advertisement that can only give so much information. If a person is led directly to a website, they can probably find out most of what they want to know just by searching the site.

With these social networking sites, people can become fans of a certain product or webpage, like a product, or join a group concerning the product. When one person on a networking site does this, the people that they are in contact with over this site can also see the advertisement, creating an effective and easy mode of advertising.

When someone has a product for sale on a particular website, it is very easy to let people know that something has changed. Anyone who has become a fan or follows the website will receive this information. Information can be given to patrons on a day to day, or even hour to hour basis very easily. It does not require the purchase of a new billboard, a new radio commercial, or a new newspaper ad. It can be done quickly and easily from your computer. A simple change to your website, and all those who visit it through social networking sites will see the change.

These days, people are using their computers for everything. They like to be able to find out about something, or purchase something, or just read something interesting from the comfort of their own home. Social media marketing is a great way for businesses of this day and age to attract people to them.

 

Search engine optimization (SEO)

Search engine optimization, also known as SEO, is a way of making a certain website much less difficult to find on the World Wide Web. Through the use of carefully selected key words and phrases, the website is able to effectively increase, or optimize, the chances of browsers looking for specific information running across them. If SEO is utilized properly, great popularity could be the end result.

No website wants to end up on page three or ten or thirty of a search engine. To suffer such a fate would be disastrous. Generally, internet surfers stick to the first or second page at the most, and may never get around to finding the particular link. To avoid this fate, and this is critical for new sites in particular, research is always going to be an essential step.

The words chosen must be relevant to what your website is about. Think about what a person might type in a search box if they were looking for what you specialize in. “Bike repair” and “used bikes” would work for a bicycle shop, as an example. On top of that, you should be able to place them inside written content while looking natural. Do not throw in something that has absolutely nothing even remotely to do with the sentence or paragraph. Nobody wants to see tips for exterminating ants in the middle of a paragraph about homemade ice cream. They should not be able to tell outright that you are trying to plug anything, otherwise the website may be written off as spam and therefore not worth any of their time.

Search engine optimization can be used anywhere possible, even the headers and titles of the webpage. But it is also a good idea to consider linking to other sites that are involved in the subject, and have that site return the favor. The more times the keywords are put out there, the more likely people will come across it.

 

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